MAKE SENSE × LOVR
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MAKE SENSE × LOVR
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You told us the full system made sense but the ongoing monthly did not, not before demand is proven. That was the right read, so this version restructures the offer rather than discounting it. Three changes, plainly stated.
One. The build now covers the complete system and nothing else. Every pipeline, automation, template and journey from the full proposal is in it. No contacts are bundled inside the price.
Two. The monthly drops from $2,400 to $390 and covers only what it costs to keep the system running: the platform, the sending and the support. You run the day to day yourself, which you asked about, and the honest answer is yes, you can.
Three. Contact research becomes its own line at a flat rate per contact. You decide how many, and when, and you can stop and start as demand teaches you. Your database grows at exactly the pace you choose to fund.
$4,900 + GST, one time. Every item delivered, tested and documented inside the fee.
| Deliverable | Qty |
|---|---|
| Positioning and objectives workshop | 1 |
| Ideal client profile, defined per industry | 5 |
| Client journey blueprint, first found to referral | 1 |
| Database architecture: fields, naming, governance | 1 |
| Architecture Document, written and owned by you | 1 |
| Deliverable | Qty |
|---|---|
| Pipelines: Outreach, Enquiries & referrals, Active projects | 3 |
| Pipeline stages, mapped first touch to referral | 21 |
| Custom database fields and tagging rules | 20 / 12 |
| Saved views and filtered lists, including the outreach view | 25 |
| Notification rules, routed by list, stage and source | 8 |
| Deliverable | Qty |
|---|---|
| The outreach view: your list filtered to not yet contacted, strongest fit first, with the reason each business made the list | 1 |
| Template framework per industry: introduction, second note, third note, revival | 20 slots |
| Your copy loaded, formatted and merge fielded into every slot | All |
| Follow up scheduling wired behind each template: one click marks a business contacted, the reminders follow on their own | By design |
| Email authentication on your domain: SPF, DKIM, DMARC | 3 records |
Copy is your craft, so nothing in this build puts words in your mouth. You write the introductions and the follow ups, in your own voice, and we build the structure they live in: the slots, the merge fields, the scheduling, all five industries ready from day one. Wherever your contact research goes, the framework is already waiting for your words.
| Journey | Messages |
|---|---|
| Not yet ready: quarterly notes that keep warm prospects close | 4 |
| Past client: staying present after the project ends | 3 |
| Referral: the considered ask, at the right moment | 2 |
| Nurture messages written and live at launch | 9 |
| Deliverable | Qty |
|---|---|
| Designed proposal template: you fill in the scope and price, send it as a link, and see the moment it is opened and accepted | 1 |
| Booking calendar, synced to your availability | 1 |
| Enquiry acknowledgement from website, Instagram, Facebook, email and Meta lead forms | Under 60 sec |
| Operations messages: proposal reminders, booking confirmation and reminder, invoice reminders, Google review ask, testimonial ask | 9 |
| Core automations live at launch | 19 |
| Deliverable | Qty |
|---|---|
| Website tracking, so every enquiry is traced to its true source | 1 |
| Leads dashboard, live and self serve | 1 |
| Deliverable | Qty |
|---|---|
| Full QA pass: test contacts driven through every journey end to end | 1 |
| Email rendering and deliverability testing | 1 |
| Training session, recorded so you can rewatch it | 1 |
| Written operating documentation, owned by you | 1 |
| Post launch support window | 30 days |
Every journey is walked by a test contact from first enquiry to invoice before a real prospect ever enters it. You see every template and every journey, and approve every word, before anything sends.
You asked about the platform and how much you could manage yourself. Both deserve straight answers. The system is built on an established commercial CRM platform, carried under LOVR's agency licence, in an account that is yours. Every contact, template, pipeline and automation sits inside it, and everything is exportable. If we ever part ways, the database leaves with you.
| After training, day to day | |
|---|---|
| Writing and sending your introductions, from your own address | |
| Marking contacts as contacted and moving cards across the pipeline | |
| Sending proposals, taking bookings, issuing invoices from the templates | |
| Reading the leads dashboard | |
| Ordering contact research batches, whenever you choose |
| Behind the system, every month | |
|---|---|
| The platform subscription, carried in full | |
| Email sending for the automations and journeys | |
| Sender health on your domain: opens, spam placement, reputation | |
| Email support, up to 30 minutes each month |
After the training and the 30 day support window, the day to day genuinely runs without us. The recorded session and the operating documentation exist so you are never dependent on anyone to use your own system.
Rather than bundling a fixed database into the build and a fixed top up into the monthly, contact research is now priced on its own, at a flat rate, ordered when you want it. This is the part of the system that should scale with demand, so it is now the only part priced by volume.
| Every contact delivered | |
|---|---|
| A business researched against your ideal client profile | |
| The right person at that business: name, role, email | |
| The email verified before it enters your database | |
| Tiered A, B or C for fit, with the reason recorded | |
| Loaded into your outreach view, templates ready |
| Terms | |
|---|---|
| Per researched, verified contact | $1.50 + GST |
| Ordered in batches of 250 | $375 + GST |
| Order by email, any time, any industry | |
| No subscription, no minimum, no expiry | |
| The rate holds as your database grows |
Your concern was funding a fixed monthly before demand is understood. This removes it. When outreach is converting, you order more. When you are at capacity, you order none. The spend follows the demand rather than running ahead of it.
One monthly line, month to month, no term. It carries the platform and keeps the system healthy. There is no research, no content work and no management labour hidden inside it, which is why it is $390 rather than $2,400.
| Included, every month | |
|---|---|
| Platform subscription, carried in full, no licence cost to you | |
| Email sending for automations, journeys and operations messages | |
| Sender health watched on your domain: opens, spam placement, reputation | |
| Email support, up to 30 minutes each month |
Thirty minutes covers the questions a month actually holds. If you ever ask for something larger, a new journey, a template rewrite, a structural change, we quote it before any work is done. You will never receive an invoice you did not see coming.
The Foundation is the same system underneath the full proposal you have already reviewed, so scaling up is a decision, not a rebuild. When demand is proven and you want the running of it taken off your hands, either layer switches on over what is already built. Nothing is redone and nothing you have paid for is repeated.
| When you switch it on | |
|---|---|
| Researched contacts added and tiered monthly, without ordering | up to 500 |
| Templates refined each month on what real replies teach | |
| Follow up cadence kept honest: tasks scheduled, stale conversations flagged | |
| Nurture journeys maintained and seasonal notes written | |
| Monthly report and a quarterly review call |
| When you say go | |
|---|---|
| Campaign and audience strategy, built from your database | |
| Ad creative and copy, directed and produced | |
| Campaign build, management and budget allocation | |
| Conversion tracking wired into the same pipeline, source stamped | |
| Testing, refinement and plain language reporting |
Ad spend is paid by Make Sense directly to the platforms and is separate from this fee. Both layers are priced here so there are no surprises later, not because either is expected soon.
All figures exclude GST. Every line sits on its own: the build is once, the monthly keeps the system on, and the contacts are entirely at your pace.
| What you own | Owner |
|---|---|
| The platform account and every contact in it | Make Sense |
| The client database, with full export rights | Make Sense |
| Every template, journey and line of copy | Make Sense |
| All pipelines, automations and templates | Make Sense |
| The Architecture Document and operating guide | Make Sense |
| LOVR's access | Revocable |
The system is yours from day one and the monthly is month to month. If it stops paying for itself, you stop. We would rather earn the next month than enforce it.
If this structure works for you, reply and we will get the build underway. If any line deserves more explanation, ask. Every question gets a straight answer, this page is built on them.