MAKE SENSE × LOVR
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MAKE SENSE × LOVR
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Make Sense is now your full time work. The craft is proven, the positioning is set, and the brand, the packaging and the website are being built around you. The one thing not yet built is the part that pays: a reliable way to find the right clients, reach them well, and keep every warm conversation alive until it becomes work.
Today that happens by hand. Businesses searched one at a time, follow ups held in memory, no record of who was contacted or what came back. Every hour the searching takes is an hour not spent writing, and nothing it produces is stored anywhere that compounds.
The timing matters. Every business you contact from this point forward either accumulates into a database the studio owns, or evaporates into a sent folder. This proposal is about which of those two things happens.
Rather than juggling a spreadsheet, an inbox, a notes app and memory, the Client System holds every stage of the journey on one platform. Prospects enter from research. Enquiries enter from your website, Instagram, Facebook, email and Meta lead forms, with more channels wired in as you use them. Every conversation, proposal, booking and invoice that follows is visible in one place.
Your part stays human, and it is worth being plain about: you write and send your own introductions, and you mark who you have contacted, a click here, a tag there. The system holds everything else: the lists, the reminders, the history, the journeys, the paperwork.
The same database does three jobs at once. It decides who receives your introductions, it keeps warm conversations and past clients close, and when advertising begins it becomes the audience your campaigns are aimed at. One asset, three uses, owned by you.
They are not emailed endlessly and they are not lost. They stay in the database, wait for a future round, and when advertising begins they become part of the audience that sees Make Sense in their feed. If the studio is ever ready for outreach at real volume, that is its own conversation: run by you, or scoped and priced properly by us.
$9,500 + GST, one time. Approximately two weeks from onboarding, around 65 hours of build, every item delivered, tested and documented inside the fee.
| Deliverable | Qty |
|---|---|
| Positioning and objectives workshop | 1 |
| Ideal client profile, defined per industry | 5 |
| Client journey blueprint, first found to referral | 1 |
| Database architecture: fields, naming, governance | 1 |
| Architecture Document, written and owned by you | 1 |
| Deliverable | Qty |
|---|---|
| Researched, verified contacts at launch, tiered by fit | 2,000 |
| Industry segments: creative & culture, retail, wellness, professional services, hospitality | 5 |
| Fit tiers per contact, A, B and C, with the reason recorded | 3 |
| Growth: new researched contacts added, per month, ongoing | up to 500 |
| Deliverable | Qty |
|---|---|
| Pipelines: Outreach, Enquiries & referrals, Active projects | 3 |
| Pipeline stages, mapped first touch to referral | 21 |
| Custom database fields and tagging rules | 20 / 12 |
| Saved views and filtered lists, including the outreach view | 25 |
| Notification rules, routed by list, stage and source | 8 |
| Deliverable | Qty |
|---|---|
| The outreach view: your list filtered to not yet contacted, strongest fit first, with the reason each business made the list | 1 |
| Introduction templates, one per industry, written in your voice | 5 |
| Further note templates per industry: second, third, revival | 15 |
| Outreach templates written at launch | 20 |
| Sent by you, from your own address, a handful a day. Marking a business contacted is one click, and that click schedules the follow up reminders | By design |
| Email authentication on your domain: SPF, DKIM, DMARC | 3 records |
| Journey | Messages |
|---|---|
| Not yet ready: quarterly notes that keep warm prospects close | 4 |
| Past client: staying present after the project ends | 3 |
| Referral: the considered ask, at the right moment | 2 |
| Nurture messages written and live at launch | 9 |
| Deliverable | Qty |
|---|---|
| Designed proposal template: you fill in the scope and price, send it as a link, and see the moment it is opened and accepted | 1 |
| Booking calendar, synced to your availability | 1 |
| Enquiry acknowledgement from website, Instagram, Facebook, email and Meta lead forms | Under 60 sec |
| Operations messages: proposal reminders, booking confirmation and reminder, invoice reminders, Google review ask, testimonial ask | 9 |
| Core automations live at launch, across enquiry capture, follow up reminders, pipeline discipline, proposal to paid, nurture, reviews and referral | 19 |
| Deliverable | Qty |
|---|---|
| Website tracking, so every enquiry is traced to its true source | 1 |
| Leads dashboard | 1 |
| Monthly report, written in plain language | Monthly |
| Deliverable | Qty |
|---|---|
| Full QA pass: test contacts driven through every journey end to end | 1 |
| Email rendering and deliverability testing | 1 |
| Training session, recorded so you can rewatch it | 1 |
| Written operating documentation, owned by you | 1 |
| Post launch support window | 30 days |
Every journey is walked by a test contact from first enquiry to invoice before a real prospect ever enters it. You see every template and every journey, and approve every word, before anything sends.
| Researched contacts at launch | 2,000 |
| Database growth, researched contacts per year | up to 6,000 |
| Industry segments | 5 |
| Pipelines / stages | 3 / 21 |
| Custom fields / tagging rules | 20 / 12 |
| Saved views and filtered lists | 25 |
| Messages and templates written at launch | 38 |
| Core automations at launch | 19 |
| Leads dashboard | 1 |
| Enquiry acknowledgement | Under 60 sec |
| Timeline | ~2 weeks |
| Phase One investment, one time | $9,500 + GST |
It opens at 2,000 researched contacts and grows by up to 6,000 more every year inside your monthly investment. It decides who receives your introductions, who stays close, and, when advertising begins, who your campaigns are aimed at. If a launch ever calls for a research burst beyond that, we scope it as a separate build and quote it before anything is built. And there are no costs outside the fees on this page: no platform fee, no licence cost, no per seat charge.
A system is only worth what flows through it. Phase Two is the running of it: the lists kept fresh, the templates and journeys refined on real replies, the pipeline kept honest and the platform carried, every month.
| Included, every month | |
|---|---|
| Platform subscription, carried in full | |
| Email sending, up to 10,000 emails per month included |
10,000 emails per month is comfortably above the volume this system sends. If your database ever grows past it, additional sending is passed through at our cost, around $1 per 1,000 emails, and we tell you before it happens rather than after.
| Included, every month | |
|---|---|
| The outreach list kept fresh: new researched contacts added and tiered each month, the view always ready to work through | up to 500 |
| Templates refined each month on what real replies teach | |
| Follow up cadence kept honest: tasks scheduled, stale conversations flagged | |
| Nurture journeys maintained and seasonal notes written | |
| Deliverability watched on your domain: opens, spam placement, sender health | |
| Monthly report and a quarterly review call |
| Monthly investment | $2,400 + GST |
Outreach reaches the businesses you choose. Advertising reaches the ones you have not met yet, and this is where the database earns twice: your researched contacts become the seed for custom audiences and lookalike audiences, so campaigns open aimed at people who resemble your strongest clients rather than cold guesses.
| Included, every month | |
|---|---|
| Campaign strategy, anchored to what is already proven in your categories | |
| Audience strategy: custom audiences and lookalike audiences built from your database, refreshed as it grows | |
| Ad creative and copy, directed and produced | |
| Campaign build, management and budget allocation | |
| Conversion tracking, wired into the same system, so every ad enquiry lands on your pipeline with its source stamped | |
| Testing, refinement and plain language performance reporting |
Ad spend is paid by Make Sense directly to the platforms and is separate from this fee. And this layer starts only when you say go. It is priced here so there are no surprises later, not because it is expected on day one.
All figures exclude GST. Ad spend, when advertising begins, is paid directly to the platforms.
| What you own | Owner |
|---|---|
| The platform account and every contact in it | Make Sense |
| The client database, with full export rights | Make Sense |
| Every template, journey and line of copy | Make Sense |
| All pipelines, automations and templates | Make Sense |
| The Architecture Document and operating guide | Make Sense |
| LOVR's access | Revocable |
Most agencies protect a build like this with a contract term. We do not. The system is yours from day one and the monthly is month to month. If it stops paying for itself, you stop. We would rather earn the next month than enforce it.
Someone could build you a system, hand over the keys and leave. What you would own is a well built, empty platform: every list refresh, every copy improvement, every new template or journey and every response to what the replies teach would then be yours to do, or to buy again.
| Across the year | A setup | The Client System |
|---|---|---|
| The build, tested and documented | Included | Included |
| 2,000 contact database at launch | Not included | Included |
| Up to 500 researched contacts added monthly | Not included | Included |
| Outreach list kept fresh, templates refined on real replies | Not included | Included |
| Follow up cadence kept honest, stale conversations flagged | Not included | Included |
| Deliverability watched, domain reputation protected | Not included | Included |
| Platform subscription and sending | Billed to you | Included |
| Ad audiences built from the database | Not included | Ads layer |
The database is only worth what flows through it. What decides whether it becomes the studio's most valuable asset is not the fortnight it takes to build. It is the twelve months after.
Every week the database grows, every template gets sharper on real replies, and every finished project feeds the referral journey. The studio stops searching and starts being found, and everything built along the way belongs to Make Sense.