MAKE SENSE × LOVR
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MAKE SENSE × LOVR
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Make Sense is now your full time work. The craft is proven, the positioning is set, and the brand, the packaging and the website are being built around you. The one thing not yet built is the part that pays: a reliable way to find the right clients, reach them well, and keep every warm conversation alive until it becomes work.
Today that happens by hand. Businesses searched one at a time, first notes written from your own inbox, follow-ups held in memory. Every hour it takes is an hour not spent writing, and nothing it produces is stored anywhere that compounds.
The timing matters. Every business you contact from this point forward either accumulates into a database the studio owns, or evaporates into sent-mail. This proposal is about which of those two things happens.
Rather than juggling a spreadsheet, an inbox, a notes app and memory, the Client System holds every stage of the journey on one platform. Prospects enter from research, enquiries enter from your website and Instagram, and every conversation, proposal, booking and invoice that follows is visible in one place, with the busywork between the stages handled automatically.
The same database does three jobs at once: it decides who you write to, it keeps every not-yet-ready client warm, and when advertising begins it becomes the audience your ads are aimed at. One asset, three uses, owned by you.
They are not lost. They stay in the database, they keep receiving the quarterly nurture note, and when the ads begin they see Make Sense in their feed. Most studios throw this group away. Here they become the audience.
Phase One investment: $9,500 + GST. One time. Approximately two weeks from onboarding. Around 70 hours of build. Every item below is delivered, tested and documented inside that fee.
| Deliverable | Qty |
|---|---|
| Positioning and objectives workshop | 1 |
| Ideal client profile, defined per industry | 5 |
| Client journey blueprint, first found to referral | 1 |
| Database architecture: fields, naming, governance | 1 |
| Architecture Document, written and owned by you | 1 |
| Deliverable | Qty |
|---|---|
| Researched, verified contacts at launch, tiered by fit | 2,000 |
| Industry segments: creative & culture, retail, wellness, professional services, hospitality | 5 |
| Fit tiers per contact, A, B and C, with the reason recorded | 3 |
| Growth: new researched contacts added, per month, ongoing | up to 500 |
This database decides who you write to, who stays warm, and who your advertising speaks to. When the ads layer begins, these same contacts become custom audiences and lookalike audiences, so every dollar of ad spend is aimed at people who match your best-fit clients rather than strangers. It opens at 2,000 and grows by up to 6,000 researched contacts a year inside your monthly investment. If a launch or a new market ever calls for a research burst beyond that, we scope it as a one-off build and quote it before anything is built.
| Deliverable | Qty |
|---|---|
| Pipelines: Outreach, Enquiries & referrals, Active projects | 3 |
| Pipeline stages, mapped first touch to referral | 21 |
| Custom database fields, designed to your operating model | 20 |
| Automated tagging rules, by industry, source and warmth | 12 |
| Fit scoring model, behavioural plus profile, scored 0 to 100 | 1 |
| Smart lists, self maintaining, no manual upkeep | 25 |
| Notification rules, routed by list, stage and score | 8 |
| Deliverable | Qty |
|---|---|
| Dedicated outreach sending domain, warmed and monitored, so your own domain reputation is never touched | 1 |
| Email authentication on both domains: SPF, DKIM, DMARC | 6 records |
| Outreach sequences, one per industry, written in your voice | 5 |
| Messages per sequence: first note, two follow-ups, revival note | 4 |
| Outreach messages written at launch | 20 |
| Reply detection: sequences stop the moment a human answers | Built in |
| Sending pace: steady, personal volume, never bulk | Capped daily |
| Sequence | Messages |
|---|---|
| Not yet ready: quarterly notes that keep warm prospects close | 4 |
| Past client: staying present after the project ends | 3 |
| Referral: the considered ask, at the right moment | 2 |
| Nurture messages written and live at launch | 9 |
| Deliverable | Qty |
|---|---|
| Designed proposal page template, sent as a link, accepted in a click | 1 |
| Booking calendar, synced to your availability | 1 |
| Enquiry acknowledgement, instant, from website and Instagram | Under 60 sec |
| Operations messages: proposal follow-ups, booking confirmation and reminder, invoice follow-ups, testimonial ask | 8 |
| Core automations live at launch, across capture, outreach, pipeline discipline, proposal to paid, nurture and referral | 20 |
| Deliverable | Qty |
|---|---|
| Website tracking, so every enquiry is traced to its true source | 1 |
| Live dashboards: pipeline, outreach performance, database growth | 3 |
| Monthly report, written in plain language | Monthly |
| Deliverable | Qty |
|---|---|
| Full QA pass: test contacts driven through every journey end to end | 1 |
| Email rendering and deliverability testing | 1 |
| Training session, recorded so you can rewatch it | 1 |
| Written operating documentation, owned by you | 1 |
| Post launch support window | 30 days |
Every journey is walked by a test contact from first note to invoice before a real prospect ever enters it. You see every sequence and approve every word before anything sends.
| Researched contacts at launch | 2,000 |
| Database growth, researched contacts per year | up to 6,000 |
| Industry segments | 5 |
| Pipelines / stages | 3 / 21 |
| Custom fields / tagging rules | 20 / 12 |
| Smart lists | 25 |
| Messages written and live at launch | 37 |
| Core automations at launch | 20 |
| Live dashboards | 3 |
| Enquiry acknowledgement | Under 60 sec |
| Timeline | ~2 weeks |
| Phase One investment, one time | $9,500 + GST |
No platform fee, no licence cost, no setup surcharge, no per seat charge. The platform subscription is carried inside your monthly investment for as long as we operate the system together.
A system is only worth what flows through it. Phase Two is the running of it: the lists kept fresh, the sequences refined on real replies, the pipeline kept honest and the platform carried, every month.
| Included, every month | |
|---|---|
| Platform subscription, carried in full | |
| Email sending, up to 10,000 emails per month included | |
| New researched contacts added and tiered | up to 500 |
| Database health: bounces cleaned, duplicates merged, tiers reviewed | |
| Smart lists and scoring maintained | |
| New automations as the studio's needs change |
10,000 emails per month is comfortably above the volume this system sends. If your database ever grows past it, additional sending is passed through at our cost, around $1 per 1,000 emails, and we tell you before it happens rather than after.
| Included, every month | |
|---|---|
| Outreach sequences run, monitored and refined on real reply data | |
| Replies triaged: warm conversations surfaced to you same day | |
| Copy iterated: subject lines and notes rewritten as results teach us | |
| Nurture journeys maintained and seasonal notes written | |
| Deliverability watched: sender reputation, opens, spam placement | |
| Monthly report and a quarterly review call |
| Monthly investment | $3,300 + GST |
Outreach reaches the businesses you choose. Advertising reaches the ones you have not met yet, and this is where the database earns twice: your researched contacts become the seed for custom audiences and lookalike audiences, so campaigns open aimed at people who resemble your best-fit clients rather than cold guesses.
| Included, every month | |
|---|---|
| Campaign strategy, anchored to what is already proven in your categories | |
| Audience strategy: custom audiences and lookalikes built from your database, refreshed as it grows | |
| Ad creative and copy, directed and produced | |
| Campaign build, management and budget allocation | |
| Conversion tracking, wired into the same system, so every ad enquiry lands on your pipeline with its source stamped | |
| Testing, refinement and plain language performance reporting |
Ad spend is paid by Make Sense directly to the platforms and is separate from this fee. And this layer starts only when you say go. It is priced here so there are no surprises later, not because it is expected on day one.
All figures exclude GST. Ad spend, when advertising begins, is paid directly to the platforms.
| What you own | Owner |
|---|---|
| The platform account and every contact in it | Make Sense |
| The client database, with full export rights | Make Sense |
| Every sequence and every line of copy | Make Sense |
| All pipelines, automations and templates | Make Sense |
| The Architecture Document and operating guide | Make Sense |
| LOVR's access | Revocable |
Most agencies protect a build like this with a lock-in. We do not. The system is yours from day one and the monthly is month to month. If it stops paying for itself, you stop. We would rather earn the next month than enforce it.
Someone could build you a system, hand over the keys and leave. What you would own is a well built, empty platform: every list refresh, every copy improvement, every new sequence and every response to what the replies teach would then be yours to do, or to buy again.
| Across the year | A setup | The Client System |
|---|---|---|
| The build, tested and documented | Included | Included |
| 2,000 contact database at launch | Not included | Included |
| Up to 500 researched contacts added monthly | Not included | Included |
| Sequences refined on real reply data | Not included | Included |
| Replies triaged, warm conversations surfaced | Not included | Included |
| Deliverability watched, sender reputation protected | Not included | Included |
| Platform subscription and sending | Billed to you | Included |
| Ad audiences built from the database | Not included | Ads layer |
The database is only worth what flows through it. What decides whether it becomes the studio's most valuable asset is not the fortnight it takes to build. It is the twelve months after.
Every week the database grows, every sequence gets sharper on real replies, and every finished project feeds the referral journey. The studio stops searching and starts being found, and everything built along the way belongs to Make Sense.